Mensa Marketing: Marketing Expertise That Scales With Your Goals
Achieve success through digital excellence for bootstrapped startups who wish to retain full ownership or acquire funding from pre-seed through Series A raises.
Driven By Success
We believe trust begins with proven expertise, which has allowed us the privilege of meeting new clients through word of mouth of founders & brands we’ve helped to overcome challenges and meet their goals.
Check out some of our current and previous clients:
My new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
NiHowdy Tech Inc.
Healthcare FintechMy new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
Pandia Health
TelemedicineMy new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
Tu Terapia
TeletherapyMy new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
Firsthand Capital
Wealth ManagementWho We Help
From Founders and CFOs and CTOs to Marketing Directors and Managers. From startups to enterprise-level businesses in the SaaS or Telehealth industries, we help fill the gaps, even when you don’t know where they are.
Startup Businesses (Pre-Funding)
Startups early in their journey toward maturity. Usually bootstrapped, we help them design their go-to-market strategy and optimize their marketing channels to achieve the KPIs that resonate with VCs and investors.
Startup Businesses (Post Series A)
Startups that have acquired Series A funding are at a critical point in their journey toward enterprise-level maturity. Now, past spending constraints, a highly detailed plan on how they will spend invested capital and achieve the desired ROI is needed.
Mature Businesses (Small to Medium Size)
Businesses that don’t hold obligations to venture capital firms or investors. After understanding your goals, we guide your business on the gaps that need to be filled and the implementation of strategy across marketing channels to achieve them.
Enterprise Level Businesses
Large, fully mature companies, most likely those who have already achieved $10+ million ARR. They need a fresh strategy or new input on upcoming product releases, or they have a problem identifying gaps in their current marketing strategy.
Services We Offer
We have extensive experience and a reliable network of experts who support end-to-end marketing strategy and implementation for the following services.
Fractional CMO
Our Founder, Nathan Morgan, has worked as both CMO & Fractional CMO for SaaS and telehealth companies in the US and abroad to drive growth. This focuses on designing or revamping a comprehensive marketing strategy while driving Sales & Marketing Qualified Leads directly affecting your bottom line.
Growth Marketing
Increase your Marketing and Sales Qualified Leads through targeted marketing channels utilizing inbound and outbound cross-supportive strategies. This service focuses on shifting priorities for your existing marketing materials to enhance conversion rate and specifically drive converting customers to your business.
Story Branding
Create a brand that resonates with your ideal customer profiles. This service analyzes your target audience(s) and creates a tailored storyboard for your website that communicates your value with high-converting narratives.
Content Marketing
Utilize content strategy to create inbound content for a strong organic base that supports outbound marketing efforts for a complete customer journey. This service focuses on bringing visitors to your business or website by understanding the journey from cold lead to warm lead.
Contact us to discuss the most impactful services for your business today!
We will not force a fit with companies for which we can’t guarantee a positive impact because we know what it means to bootstrap a startup and how important it is to reduce cost and retain capital in the long run. The most crucial ability for a successful startup isn’t where to spend money but where not to spend it.
The Unfortunate Truth
90% of all Startups Fail, While Most Successful New Businesses Require 3 to 4 years to Become Profitable
By implementing cross-channel, scalable marketing strategies, Mensa Marketing helps businesses reduce cost-per-acquisition (CPA) and quickly maximize a stable bottom line, which helps cut down on time until profitable.
It’s not easy bootstrapping a startup without having a large nest egg to rely on during the build process and Time-To-Profitability (TTP). Without the proper guidance, months can feel like years and induce frustration and stress for new founders. At Mensa Marketing, we’ve designed a tried-and-tested methodology proven across multiple businesses to reduce TTP and give founders a quantitative growth strategy they’re comfortable with to reach their goals and achieve the KPIs that matter most to VCs and investors.
What Can Mensa Marketing Help You Achieve
- Product Market Fit
- Reliable Technical Infrastructure
- Tailored Storybranding That Resonates
- Converting Website Design
- Marketing & Tech Stacks You Understand
- Multi-Channel Inbound & Outbound Marketing Strategy
- Advanced Data Analytics Set Up
- Engaging Email Flows
- Pitch Deck & Investor Material Support
- Forecasting & Budgeting
- Workforce Management (Courtesy of One of Our Strategic Partnerships With Madara Management)
Avoid Falling Into Startup Pitfalls Including
- Low Traffic
- Conversions & Revenue
- Frequent Downtime & Customer Frustration
- Brand Confusion & Weak Customer Connection
- Leads Drop Off Before Taking Action
- Wasted Money on Tools No One Uses
- Inconsistent Lead Flow & Low Growth
- Blind Decision-Making That Slows Growth
- Lost Customers & Unused Email Lists
- Struggles to Secure Investment
- Cash Flow Problems & Unpredictable Financial Health
- Operational Inefficiencies & High Employee Turnover
Start Your Journey To Success
Don’t Get Caught In Common Startup Pitfalls.
The Full Service Mensa Methodology
Throughout our years working with startups, we’ve developed a methodology to help us optimize and grow your business. This allows us to reliably scale enterprises while creating a checks and balances system for our clients so they can reasonably understand what to expect.
Stories of Success: Read About Our Case Studies Showcasing Our Impact With Startup Clients
How We Built a High-Intent Lead Pipeline Equal to 20% of a Client’s Patient Base
Learn more about how we generated a warm lead list of 1000+ potential future patients in preparation for a new service and product launch that we helped design.
The Secret To How We Improved MQLs Upwards of 10% For Teletherapy Across 3 Countries
Hear about how we designed and launched demographically tailored lead generation campaigns for teletherapy in collaboration with head therapists to grow qualified leads across Uruguay, Chili, and Argentina.
From Start To Fundraise: How We Built & Scaled NiHowdy Toward Preseed Funding
Discover the impact of our complete marketing service, from building the technical infrastructure for tens of thousands of pages to reducing development costs by 75%. By assisting with acquiring strategic partnerships and cold lead outreach, we’ve built a strong organic base with low CPA, priming the scalable ROI appealing to VCs and Investors.